Content Strategy

Build credibility with your prospects

In B2B marketing, content strategy is crucial. Many buying decisions are shaped by online research, with your prospects relying on digital resources to gather information, find answers to questions and form opinions

A well-executed B2B content strategy will create visibility and credibility, positioning your company as a trusted authority and a leader in your industry.

At Minneapolis-based Risdall, we work with local, national and global clients to audit their existing content, identify Search Engine Optimization  opportunities, and then plan, develop and distribute new content that aligns with each audience segment and each stage of their buyer’s decision-making journey.

As part of Risdall’s B2B content marketing services, we have developed a step-by-step method to guide clients through the content strategy planning process. Our goal is to understand the unique characteristics of each of your buyer audiences by outlining  each of your Customer Avatars, determining their customer value journey and making sure we identify and provide the right messages and information. Why? Content targeted to individual needs and expectations is more relevant, leads to deeper engagement and makes a greater impact on purchase decisions.

Whether it be brand voice or technical content for your website, advertising creative, content marketing outputs like white papers, video, case studies and e-books or social media content, Risdall brings a collaborative, creative and disciplined approach to content strategy and provides B2B content marketing services designed to achieve your business and marketing goals.

Risdall has a keen understanding of who we are, where we have been, what we have gone through, and most importantly…where we need to go. They helped us focus on meaningful results and assembled a growth scorecard to track progress. And we are able to see that our work with Risdall is generating fresh leads and sales.
General Manager
Automation Industry

Content Marketing Case Studies

Across the spectrum of B2B marketing, we have helped clients plan, create and manage content that guides customers along their decision-making journey, building visibility and credibility to position your organization for growth.

Smith System

Helping a school furniture company graduate to category leader

Through continued dedication to SEO, technical site optimization and robust content creation, the information and thought leadership necessary for engaging the wide array of decision makers is available at the right time in the customer buying process.

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Advancing marketing performance through quality content

Risdall worked with leaders of each division of the business to develop brand and content recommendations to convey Wold’s experience in key markets of education, health care, senior living and government design and planning.

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